Conversion rate
The proportion of people who take the next step. Always specify which step, or the number means nothing.
Business A to Z
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
Studying business? We write GCSE revision songs, and there is one for business studies. Listen to the revision playlist.
500 terms, showing 111–120 (page 12 of 50).
C
Convertible loan note
Also called CLN, Convertible note, ASA, Advance subscription agreement
Money now, shares later, at a price decided by a future round. Fast to document and easy to misunderstand.
Copyright in business
Automatic protection for original works. You probably do not own the ones you paid for.
Copywriting
Writing to get somebody to act. Different from writing well.
Corporation tax
The tax a limited company pays on its profits. Due nine months and a day after the year end, before the return is even filed.
Cost centre and profit centre
Splitting the business into parts you can measure separately.
Cost of sales
Also called COGS, Cost of goods sold, Direct costs
The costs that only exist because you made the sale. Everything else is an overhead.
Cost per acquisition by channel
What each marketing route actually costs you per customer.
Cover and covers per hour
A meal served. The basic unit of a hospitality business.
CPM, CPC and CTR
Also called Cost per mille, Cost per click, Click-through rate, Impressions
The three numbers every advertising report leads with, and none of them is a business outcome.
Ready when you are
Have a look round the demo, start a free trial with your own service in it, or ask us the awkward question first. Whichever you pick, the people who answer are the people who built it.
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The real suite with a fictional service already inside it. A throwaway login, no form, and everything you touch is wiped when you leave.
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Tell us who you support and what is going wrong at the moment. We will say honestly whether we solve it, and if we do not, who does.