Fiducia TogetherUnit economics
Whether one sale, one customer or one job makes money once everything it costs is counted.
Business A to Z
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
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8 terms filed under U.
U
Upselling and cross-selling
Also called Upsell, Cross-sell, Account expansion
Selling more to people who already buy from you. The cheapest revenue available and the most often forgotten.
Uptime
Also called Availability, Downtime, Nines
The proportion of time a service is working. Small-sounding percentages hide large amounts of downtime.
Uptime and incident response
What happens when a system goes down, and who does what.
Use of home as office
Claiming for working from home. Two methods, and one is much simpler.
USP
Also called Unique selling point, Unique selling proposition, Differentiator
The reason to choose you rather than the alternative. Usually stated as something every competitor also claims.
Utilisation
The proportion of available time actually spent on chargeable or productive work.
Utilisation and recovery rate
For time-based businesses: what proportion of the value of your time you actually bill.
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