Fiducia TogetherCost per acquisition by channel
What each marketing route actually costs you per customer.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
What it means
Channel-level customer acquisition cost: total spend on a channel divided by customers acquired through it.
Why it matters
Blended CAC hides everything. Referrals at near-zero cost and paid search at £400 average to something that looks acceptable and tells you nothing about where to put the next pound.
What it looks like in practice
Include the people cost, not just the media spend. And include the cost of the enquiries that did not convert.
What to watch out for
Attribution. When somebody sees an advert, asks a friend and then searches your name, deciding which channel earned it is a judgement.
Where to get proper advice
Your own figures. No external source knows your business.
Where to read more
Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.