Market segmentation
Also called Segmentation, Target market, Ideal customer profile, ICP
Dividing a market into groups that behave differently, so you can stop talking to all of them at once.
Business A to Z
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
Studying business? We write GCSE revision songs, and there is one for business studies. Listen to the revision playlist.
23 terms filed under M, showing 11–20 (page 2 of 3).
M
Marketing automation
Sending the right message automatically, triggered by what somebody did.
Marketplace selling
Selling through Amazon, eBay, Etsy and the rest. Reach you did not build, on terms you do not set.
Mental health at work
The employer's duties, and the practical measures that work.
Mentoring and business support
Getting help from somebody who has done it before. Often free.
Merchant cash advance
A lump sum repaid as a percentage of card takings. Fast, flexible and expensive.
MFA
Also called Multi-factor authentication, Two-factor authentication, 2FA
Requiring a second proof of identity beyond a password. The single highest-value security step available.
Mileage and vehicle costs
Claiming for business travel by car. Approved rates, and the alternative.
Minimum viable audience
The smallest group you can serve profitably. Usually smaller than people think.
Moat
Also called Competitive advantage, Barrier to entry, Defensibility
Whatever makes it hard for a competitor to take your customers. Most small businesses have less of one than they think.
Ready when you are
Have a look round the demo, start a free trial with your own service in it, or ask us the awkward question first. Whichever you pick, the people who answer are the people who built it.
Start a free 14-day trial
Your own organisation, every area switched on, no card and nothing to install. Add your team, your people and your records. If it is not for you, it just stops.
Open the live demo
The real suite with a fictional service already inside it. A throwaway login, no form, and everything you touch is wiped when you leave.
Ask us something
Tell us who you support and what is going wrong at the moment. We will say honestly whether we solve it, and if we do not, who does.