Fiducia TogetherMinimum viable audience
The smallest group you can serve profitably. Usually smaller than people think.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
What it means
A minimum viable audience is the smallest well-defined group whose needs you can meet well enough that they buy and tell others.
Why it matters
Small businesses lose by trying to serve everybody. A narrow audience makes marketing cheaper, the product better and word of mouth possible.
What it looks like in practice
Define it by problem and situation, not demographics. "Dental practices with two to five surgeries who have just taken on a practice manager" is actionable; "SMEs" is not.
What to watch out for
Broadening the definition when sales are slow, which usually makes it worse — the message gets vaguer and converts less.
Where to get proper advice
Your own best customers, and what they have in common.
Where to read more
Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.