Personal guarantee
Also called PG, Director's guarantee
A promise to pay the company's debt from your own money if the company cannot. It survives the company.
Business A to Z
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
Studying business? We write GCSE revision songs, and there is one for business studies. Listen to the revision playlist.
500 terms, showing 331–340 (page 34 of 50).
P
Personalisation
Tailoring what a customer sees to what you know about them.
Petty cash
A small float of cash for small purchases. A control weakness in miniature.
Phishing
Also called Business email compromise, Invoice fraud, Social engineering
Tricking someone into handing over access or money by pretending to be somebody they trust. The most common way small businesses lose money to crime.
Pilot and rollout
Trying something small before committing. Cheaper than being wrong at scale.
Pitch deck
The short presentation used to raise money. Ten to fifteen slides.
Pivot
A deliberate change of direction that keeps what you have learned. Not the same as giving up, and not the same as drifting.
Positioning
The place you occupy in a customer's mind relative to the alternatives. Chosen, or assigned to you by default.
Post-implementation review
Looking back at whether a project or decision actually delivered.
PPC
Also called Pay per click, Paid search, Google Ads
Buying advertising placement and paying each time someone clicks. Instant, measurable, and a fast way to waste money.
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