Search engine optimisation basics
The parts of SEO that actually matter for a small business, in order.
Business A to Z
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
Studying business? We write GCSE revision songs, and there is one for business studies. Listen to the revision playlist.
51 terms filed under S, showing 11–20 (page 2 of 6).
S
Seasonal and promotional pricing
Discounting deliberately rather than reactively.
Seasonality
Predictable variation through the year. Planned for, or survived.
Security of tenure
The right to renew a business lease at the end of the term. Often contracted out.
SEIS and EIS
Also called Seed Enterprise Investment Scheme, Enterprise Investment Scheme
Tax reliefs that make investing in small UK companies far more attractive. Strict rules, and easy to disqualify yourself.
Self Assessment
Also called Tax return, SA100
The annual personal tax return for anyone whose tax is not fully collected through PAYE.
SEO
Also called Search engine optimisation, Organic search
Making your website more likely to appear when people search for what you do. Slow, cumulative, and full of people selling shortcuts.
Service credits and remedies
What the customer gets when you miss an agreed standard.
Service design
Designing the whole experience of being a customer, not just the product.
Service level agreement in contracts
The measurable promises in a service contract, and what happens if you miss them.
Ready when you are
Have a look round the demo, start a free trial with your own service in it, or ask us the awkward question first. Whichever you pick, the people who answer are the people who built it.
Start a free 14-day trial
Your own organisation, every area switched on, no card and nothing to install. Add your team, your people and your records. If it is not for you, it just stops.
Open the live demo
The real suite with a fictional service already inside it. A throwaway login, no form, and everything you touch is wiped when you leave.
Ask us something
Tell us who you support and what is going wrong at the moment. We will say honestly whether we solve it, and if we do not, who does.