Copywriting
Writing to get somebody to act. Different from writing well.
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
Studying business? We write GCSE revision songs, and there is one for business studies. Listen to the revision playlist.
71 terms filed under C, showing 51–60 (page 6 of 8).
Writing to get somebody to act. Different from writing well.
The tax a limited company pays on its profits. Due nine months and a day after the year end, before the return is even filed.
Splitting the business into parts you can measure separately.
Also called COGS, Cost of goods sold, Direct costs
The costs that only exist because you made the sale. Everything else is an overhead.
What each marketing route actually costs you per customer.
A meal served. The basic unit of a hospitality business.
Also called Cost per mille, Cost per click, Click-through rate, Impressions
The three numbers every advertising report leads with, and none of them is a business outcome.
Registering with the Care Quality Commission. Mandatory for regulated activities in England.
The unglamorous discipline of making sure the money you have earned actually arrives.
A document reducing or cancelling an invoice. Not a refund.
If there is a word you have been nodding along to, tell us and we will write it up. This library exists because of the questions people were too polite to ask.
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