Business A to Z

Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.

Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.

Studying business? We write GCSE revision songs, and there is one for business studies. Listen to the revision playlist.

46 terms filed under P, showing 21–30 (page 3 of 5).

P

Pilot and rollout

Trying something small before committing. Cheaper than being wrong at scale.

Pitch deck

The short presentation used to raise money. Ten to fifteen slides.

Pivot

A deliberate change of direction that keeps what you have learned. Not the same as giving up, and not the same as drifting.

Positioning

The place you occupy in a customer's mind relative to the alternatives. Chosen, or assigned to you by default.

Post-implementation review

Looking back at whether a project or decision actually delivered.

PPC

Also called Pay per click, Paid search, Google Ads

Buying advertising placement and paying each time someone clicks. Instant, measurable, and a fast way to waste money.

Press and media enquiries

What to do when a journalist calls. Prepare before it happens.

Pricing strategy

How you set the number. The fastest lever on profit and the least examined.

Privacy notice

Telling people what you do with their data. Required, and usually copied from somewhere.

Pro forma invoice

A request for payment in advance. Not a VAT invoice.

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