Fiducia TogetherEcommerce
Selling online, and the consumer law that applies the moment you do.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
What it means
Ecommerce is selling goods or services through a website or marketplace.
Why it matters
Distance selling rules apply: specific pre-contract information, a 14-day cancellation right for most consumer sales, and clear pricing including delivery.
What it looks like in practice
The basics that decide whether it works: product information, photographs, delivery cost shown early, a simple checkout, and a returns process that is easy to find.\n\nAbandoned basket recovery is usually the highest-return single improvement.
What to watch out for
Hiding delivery cost until the last step, which is the largest single cause of abandonment. And a returns policy that is worse than the legal minimum, which is unenforceable.
Where to get proper advice
GOV.UK's online selling guidance, and the Chartered Trading Standards Institute's business companion, which is free and excellent.
Where to read more
Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.