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Consumer rights

What a consumer is entitled to, whatever your terms say.

Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.

What it means

The Consumer Rights Act 2015 requires goods to be of satisfactory quality, fit for purpose and as described, and services to be carried out with reasonable care and skill.

Why it matters

These rights cannot be excluded by your terms. A term trying to do so is simply unenforceable, and attempting it is itself a breach of consumer protection rules.

What it looks like in practice

The remedies are tiered: a short-term right to reject within 30 days, then repair or replacement, then a price reduction or final right to reject.\n\nDistance sales add a 14-day cancellation right regardless of fault.

What to watch out for

Business-to-consumer and business-to-business are different regimes. Terms drafted for one and used for the other are a common and expensive error.\n\nThe DMCC Act 2024 added new rules on drip pricing, fake reviews and subscription traps.

Where to get proper advice

Business Companion from Trading Standards is free and written for small businesses. A solicitor for terms you actually rely on.

Where to read more

Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28

Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.

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