Fiducia TogetherBrand identity and assets
The logo, colours, typefaces and voice — and owning them.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
What it means
Brand assets are the visual and verbal elements that identify you: logo, colour palette, typography, imagery style and tone of voice.
Why it matters
Consistency is what makes them work. Recognition is built by repetition, and a business that looks different everywhere never accumulates it.
What it looks like in practice
Get the assignment of copyright in writing from any designer — see intellectual property. Without it, the logo may not be yours.\n\nRegister the trade mark if the name matters.
What to watch out for
Font licensing. Desktop, web and app use are separately licensed and using a font beyond its licence is a real and enforced claim.
Where to get proper advice
The Intellectual Property Office for registration, and a designer who will provide a written assignment as standard.
Where to read more
Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.