Business A to Z

Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house.

Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.

Studying business? We write GCSE revision songs, and there is one for business studies. Listen to the revision playlist.

71 terms filed under C, showing 61–70 (page 7 of 8).

C

Crisis communications

What you say when something has gone badly wrong.

CRM

Also called Customer relationship management

The system holding who your customers are and what has been said to them. Its value is entirely in whether people use it.

Crowdfunding

Raising money from many people. Four different things go by the name.

Customer acquisition cost

Also called CAC, Cost per acquisition, CPA

What it costs, all in, to get one new customer.

Customer feedback loops

Systematically collecting what customers think and acting on it.

Customer journey

Every step from first hearing about you to buying again.

Customer segmentation in practice

Grouping your actual customers by how they behave and what they are worth.

Customer service

How you handle people after they have bought. Cheaper than acquisition and usually thinner.

Customs duty and tariffs

Tax on goods crossing a border, set by what the goods are and where they came from.

Cyber Essentials

A UK government-backed certification covering five basic security controls. Often required to bid for public sector work.

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