Trading name

Trading under a name that is not your registered one. Legal, with disclosure rules.

What it means

A business may trade under a name different from the owner's name or the company's registered name.

Why it matters

Certain information must still be disclosed: a sole trader must show their own name and a business address on invoices and on the website; a company must show its registered name, number, place of registration and registered office.

What it looks like in practice

Check the name is not already a registered trade mark in your classes, and that it is not too similar to an existing company name.\n\nSome words are sensitive or restricted and need approval.

What to watch out for

Assuming a trading name gives any rights to it. It does not — only registration or established goodwill does.

Where to get proper advice

Companies House for restricted words, and the IPO for trade mark searches.