Fiducia TogetherPublic relations
Earned coverage rather than paid. Slower, cheaper and more credible.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
What it means
PR seeks coverage in media a business does not pay for — press, broadcast, podcasts, trade publications.
Why it matters
Third-party coverage carries credibility advertising cannot buy, and it lasts in search results.
What it looks like in practice
Journalists want a story, not a product. Data you hold, a genuine local angle, a customer's story with permission, or expert comment on something already in the news.\n\nTrade press is far easier to reach than national and often reaches better prospects.
What to watch out for
Paid-for editorial that is not labelled as advertising. If money changed hands, it must be identifiable.
Where to get proper advice
Sector trade publications' editorial calendars are public and are the easiest way in. Response services connect journalists with expert sources.
Where to read more
Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.