Business plan
The document explaining what the business does and why it will work.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
What it means
A business plan covers the proposition, the market, the model, the team, the operations and the financials, usually over three years.
Why it matters
Lenders and investors require one. More usefully, writing it forces the assumptions into the open where they can be tested.
What it looks like in practice
The financial section is where it is judged: a monthly cash flow forecast for year one, and the assumptions behind the revenue line stated explicitly.\n\nA plan nobody revisits is a document; a plan reviewed quarterly is a tool.
What to watch out for
Revenue projections with no basis. "We will capture 1% of the market" is the line every lender has seen and none believes.
Where to get proper advice
The British Business Bank and your local Growth Hub both publish templates free. Your accountant for the financials.
Where to read more
Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
Fiducia Together