AI in business

Using machine learning and generative tools at work, and the questions to ask first.

What it means

AI in a business context usually means generative tools for text, images and code, and predictive models for forecasting, classification and recommendation.

Why it matters

The useful question is not whether to use it but where the output is checked. A tool that drafts is low risk; a tool that decides is not.

What it looks like in practice

Start where the output is reviewed by a person and the cost of an error is low: drafting, summarising, first-pass analysis.\n\nIf it processes personal data, UK GDPR applies in full — lawful basis, transparency, and rules on automated decision-making.

What to watch out for

Confidential information typed into a public tool. Assume anything entered may be retained unless the contract says otherwise, and check whether the enterprise version differs.\n\nAnd accuracy: generative tools produce confident wrong answers, and the liability for acting on one is yours.

Where to get proper advice

The ICO's guidance on AI and data protection. Your insurer, since some policies now exclude or limit AI-related claims.