Fiducia TogetherFootfall and conversion in retail
How many people came in, and how many bought.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
What it means
Footfall counts visitors. Retail conversion is transactions divided by footfall. Average transaction value and items per basket complete the picture.
Why it matters
Sales equal footfall times conversion times average transaction value. Knowing which of the three moved tells you what to fix.
What it looks like in practice
A quiet week with steady conversion is a footfall problem — marketing, weather, location. Steady footfall with falling conversion is a shop-floor problem — stock, staffing, price.
What to watch out for
Measuring sales alone. It tells you something happened and not what.
Where to get proper advice
Your own EPOS data and a door counter, which is inexpensive.
Where to read more
Last reviewed 2026-08-28 by Fiducia Together · Next review due 2027-08-28
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.